How Our PPC Management and Adwords Management Work?
One of the most important things you need for advertising your business is having a goal. That goal can be anything such as driving more traffic, increasing sales, getting users subscripted to your site, creating a mail list, etc. When you have a clear goal, you can design any strategy or campaign a drives all your efforts and resources effectively into accomplishing that objective.
That’s exactly what our PPC and Adwords management team will do for your business. Instead of spending valuable resources and money into useless clicks that will never convert, we’ll make it up so your investment is driven into what you actually care about.
For doing this, we use an extensive study of keywords, which are those specific words that you want your business to be known for. But keywords are tricky as they can work erratically if you don’t use them right; some of them are simply too general and won’t lead traffic to your website because there’re simply too many websites using it. Also, if too big companies such as Microsoft or Twitter are using those keywords, chances are that you won’t also get into the first SERP or even worst, you’ll have to spend a fortune to get to it.
Our agency works, then, with a “niche” of keywords that are specifically useful for your company and can bring you leads and relevant traffic to your website for the lowest cost possible. This keyword selection is a process that starts with the creation of unique keywords lists. These lists would include:
► Search terms
► Long tail keywords (they’re phrases instead of solely words)
► Plural and singular.
Besides all these positive keywords, we also offer the “negative keywords” service, which means that we’ll create a list of keywords that you don’t want your business to be related to, so they don’t appear in any content, tag, headline or image of your website.